I’m a huge fan of Errol Morris. He is such an innovative filmmaker who has technically reinvented the classic documentary interview set-up and masterfully used it to challenge interview subjects’ recollections of events (see The Thin Blue Line). You can see his set up here: http://www.fastcodesign.com/1663105/errol-morriss-secret-weapon-for-unsettling-interviews-the- interrotron   So Morris was an obvious choice for [...]

Here are two campaigns that have both used documentary storytelling to sell men’s boots. But the similarities end there. The campaigns appeal to very different audiences with very different messages. First up, the hipster approach courtesy of Palladium Boots. The brand has created a series of “Exploration” campaigns, in which Palladium explores and documents urban places in search [...]

Branded documentary is often included as part of a wider advertising campaign. In 2010, Mitchum deodorant sponsored a nationwide contest to find the “Hardest Working Man in America.” The Mitchum strategy sought out user generated content but also turned to an old hand, documentary filmmaking legend Albert Maysles, to create a short documentary about the [...]